Technical SEO is the foundation of a website. We learn a lot about the importance of content for a good SERP ranking, but content alone is not enough without a solid foundation.
Technical SEO is the process of optimizing a website's infrastructure from the ground up to allow search engines to crawl and index it properly. Technical SEO does not deal directly with the content of the site, but with its settings and elements such as XML sitemaps, structured data, page speed, URL structure, navigation, robots.txt, etc. Next, we will look at each of these technical essentials of SEO and why they are essential for any website.