Bully Girl Magazine began as a publication blending attractive women with bully breed dogs, catering mostly to male readership. However, over the years, the magazine evolved into a family-friendly, educational publication that attracted a diverse audience of bully breed enthusiasts. This transformation led to a spike in growth and a stronger reputation. LeVar's unwavering dedication to providing a high-quality publication, clothing, and services for the bully breed community further set the magazine apart.