Hello, I am Christina Pine. I am digital marketing specialist and freelancer. Effective e-commerce web design involves creating an online store that is easy to navigate, visually appealing, and functional. The design should be consistent with the brand image and target audience. Key elements of effective e-commerce web design include clear and prominent calls-to-action, a streamlined checkout process, intuitive search and filtering options, high-quality product images and descriptions, customer reviews and ratings, and secure payment options. Mobile responsiveness is also crucial, as many consumers now use mobile devices for online shopping.