Noene USA was started by Atlanta, Georgia native Brian Scott. Brian is asking for a $100,000 investment in exchange for 10% ownership of his business on the Shark Tank. When you jump, run, or even just walk, high and low frequency energy enters your body. Noene are high-tech insoles that absorb and disperse this energy. Currently, the ordinary consumer will purchase a flimsy insole to alleviate the issue because they believe it would resolve their shoe problem, but ultimately, it does not. In order to demonstrate how the insoles will reflect energy back up into our body, Brian bounces a ball on one to show how the ball will bounce back up. This is known as the "rebound effect."