I saw an opportunity to innovate in an industry and stand out from the crowd. We strive to position ourselves as thought leaders in this space. We want to bring a different value to the table. We come from the branding and marketing world, not the billboard sales world. Our fresh perspectives and innovative way of looking at this market is changing the industry. We are doing things in Digital Out-Of-Home (DOOH) marketing that are groundbreaking. We bring a truly entrepreneurial mindset to this space.