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Anti-Counterfeiting Packaging Market Demand Analysis Global Revenue, Top Companies Growth Forecast to 2026

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Key segments covered By Technology (RFID, Holograms, Barcode, and Others), By End-Use (Food & Beverages, Healthcare & Pharmaceutical, Industrial & Automotive, Consumer Electronics, and Others)

The global anti-counterfeiting packaging market size is projected to reach USD 189.9 billion by 2026, exhibiting a CAGR of 7.8% during the forecast period. Rising menace of flagrant counterfeiting on e-commerce platforms is likely to emerge as the central growth driver for this market, according to the new Fortune Business Insights™ report, E-commerce platforms have become a breeding ground for counterfeiters to sell fake products to unsuspecting customers. A study conducted by a community media platform called Local Circles found that approximately 20% of the products sold on e-commerce sites are counterfeit. Widespread presence of such fake products across online marketplaces poses a grave threat not just to the well-being of consumer, but also to investments being made into these companies. In response, e-commerce giants such as Amazon and Alibaba are implementing advanced anti-counterfeiting measures to protect both consumers and investors, which are leading the anti-counterfeiting packaging market trends.

The report on this market states that the market value stood at USD 104.5 billion in 2018. Besides this, the report shares the following information:

  • Diligent segmentation of the market and careful study of each segment;
  • Detailed evaluation of the factors driving and restraining the market;
  • Comprehensive research into the regional and competitive dynamics influencing the market; and
  • Precise computation of market values and figures.

Market Driver

Concerted Efforts to Tackle Counterfeiting to Boost the Market

Counterfeiting practices are running rampant across all the major sectors and industries around the world. These practices have gained firm ground in critical sectors and have the potential to cause serious, long-term damage to the health of consumers. For example, the World Health Organization estimates that roughly 10% of the pharmaceutical drugs and medicines sold in low- and middle-income countries are fake or substandard.

Competitive Landscape

Launch of Novel Solutions to Animate Competitive Fervor among Players

Incorporation of advanced, intelligent technologies in the e-commerce industry has paved the way for key players in this market to innovate and come out with next-gen solutions, as per the anti-counterfeiting packaging market report. As a result, some of the top companies are focusing on launching new products to entrench their market position, while some are acquiring businesses to expand their portfolio.

List of Companies Covered in the Report:

  • MicroTag Temed Ltd.
  • BrandWatch Technologies
  • AlpVision
  • SICPA HOLDING SA.
  • Zebra Technologies Corporation
  • CCL Industries Inc.
  • Impinj, Inc.

Information Source:

 https://www.fortunebusinessinsights.com/anti-counterfeiting-packaging-market-102692

 

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