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Waterborne Coating Additives Industry | Key Players, Dynamics, Drivers, Key Indicators and Forecast to 2027

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The waterborne coating additives market report has been segmented into material type, end-use industry, and region.


The global Waterborne Coating Additives Market is expecting robust growth during the forecast period (2020-2027), reveals Market Research Future (MRFR). The report includes a detailed analysis of the segments, market trends, drivers, competition among the many aspects. Waterborne coating additives market is receiving significant traction owing to its eco-friendly nature. Industry verticals are now opting more for this kind of substance in a bid to reduce carbon footprint. These coatings use more than 80% water in the blend which makes the additive less toxic and better in adhesion. The additives further provide good resistance against heat and abrasion. In addition, this type of additives can also perform in wetting dispersion of pigments and resin, defoaming of foams produced during production, and laying up of paints coatings. Its drying time is better than the rest available in the market which makes waterborne coating additives the choicest option for many verticals such as the ink industry.

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Furthermore, government policies regarding VOC emission are going in favor of the waterborne coating additives market. Automotive and construction industries are major recipients of such benefits as the sectors are keeping a firm eye on products utilized to maintain safety standards. Needs to prevent reflocculation of the dispersed particles in coatings can intrigue a lot of industries into adapting waterborne coating additives, hence, driving the waterborne coating additives market in the process.

Market Segmentation

The global waterborne coating additives market is segmented based on product type, and end-use industry.

Based on the product type, the waterborne coating additives market is segmented into wetting agent dispersing agent, defoamers, surface control additives, deaerators, rheology modifier, hydrophobic agents, and others. Rheology modifier segment contributes substantially to the development of the market.

Based on the end-use industry, the waterborne coating additives market includes building construction, automotive, packaging, and others.

Regional Analysis:

Geographic analysis of the waterborne coating additives market spans across the Asia Pacific (APAC), North America, Europe, Latin America (LATAM), and the Middle East Africa (MEA).

The APAC market is having the lion’s share of the market in terms of revenue and is expected to retain its market position during the forecast period as well with a healthy CAGR. The market can acknowledge the aspects such as increased industrialization, fast-tracked urbanization, consumer awareness regarding eco-friendly products among many as the major factors. In addition, the automobile sector is gaining significant traction in the region and thrust can get quite substantial.

North American market shares similarities with the European market. Both markets are quite mature in terms of production and infrastructure which have given them a considerable footing in the waterborne coating additives market. Europe’s automobile industry is quite vast and is impacting the regional market to the core. Furthermore, these regions have stringent regulations regarding pollution during production.

The MEA market can expect rising demand for the waterborne coating additives market due to ongoing infrastructural projects initiated to develop the tourism industry. Latin American market prosperity depends on the infrastructural development initiated by countries such as Mexico and Brazil.

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Competitive Analysis:

Prominent players in the global waterborne coating additives market are

  • Akzo Nobel NV (Netherlands),
  • Allnex group (China), BASF SE (Germany),
  • ALTANA (Germany),
  • Evonik Industries AG (Germany),
  • Dow Corning Corporation (U.S.),
  • Falcon Technologies Inc. (U.S.),
  • Harmony Additive Pvt. Ltd. (India),
  • UL LLC (U.S).

Players often involve in strategies such as product launch, merger, acquisition, collaboration, and other methods to stay afloat in the global market. These decisions help not only them sustain, but the market grows as a whole.

In August 2018, Lubrizol announced the launching of Solsperse W200, a new dispersant from the Solsperse W-Series water-borne dispersant technology. The component allows rapid spreading of organic pigments and carbon blacks into water-borne coatings systems.

In November 2018, Coatex announced the launch of their new rheology additive Coadis 790. The product is non-ionic polymeric dispersant for industrial coatings, inks, and pigment.

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