Sweet Cheeks Merino is a family-run brand offering premium wool clothing in Australia and New Zealand, specializing in ultra-soft, hypoallergenic merino wool garments for babies and kids. Founded in 2007 by two mothers in New Zealand, the brand was born out of the need for warm, breathable, and gentle clothing for little ones with sensitive skin. Now operated by a dedicated family across Australia and Auckland, Sweet Cheeks Merino continues to provide high-quality, timeless merino wool products loved by families worldwide.