In 2010, in the heart of one of the modern metropolises, the company \EUG\ was born - a fashion brand with a bold spirit and an innovative approach. This abbreviation turned out to be the key to its essence: \Edgy Up Town Garment.\ <br>The story of \EUG\ begins with a talented designer named Gergana Hristov. She is young and ambitious, with a non-conformist style and inspiration drawn from street life and the urban fashion industry. Together with a group of creative enthusiasts, Gergana decides to create her own brand, inspired by contemporary urban trends but infused with an added dose of boldness and individuality.