Canadian Greg Doucette is well known for his work in social media, bodybuilding, and the fitness industry. He has a background in law, having studied for a Juris Doctor at the University of New Brunswick. Before switching to the fitness industry, he worked as a lawyer for a while. By expressing his opinions and ideas on topics relating to fitness on websites like YouTube, Instagram, and Twitter, Doucette rose to notoriety. He frequently offers food advice, training comments, and critical analysis of fitness industry trends in his writing.