The prevalence and acceptance of Cannabidiol (CBD) have encouraged forward-looking companies to shift their attention toward cannabis-based products. The legalization of cannabis for medical purposes will spur market growth. The Thailand government reportedly decriminalized the cultivation, distribution, consumption and marketing of all parts of the cannabis plant by June 2022. A robust regulatory framework will augur innovation and development for incumbent players. Notably, the legalization of cannabis in dozens of U.S. states and Canada has marked a new era in the governments’ approaches to cannabis.